Buy British

In the last thirty years the British motor industry has grown rapidly and mass-production of moderately priced cars has increased the standard of living of millions of citizens. English cars, unsurpassed for their quality and reliability, are in demand throughout the world and ably demonstrate our national aptitude in engineering skill. These photographs were taken of work in famous factories at Cowley and Birmingham.
‘England Today in Pictures’, Odhams Press Ltd, 1947.

cars_Austin

Austin 10 family saloons at the Birmingham factory. 0 to 60 m.p.h. in a blistering 1 minute 55 sec!

cars_Morris

A production line for the Morris 8E – made by humans, not robots – at Cowley, Oxford.

We might have a more demanding definition of “quality and reliability” today, so those words should be understood in their historical context, not to mention their propaganda value for a country struggling to recover after WWII. Petrol (gas) was still rationed in 1947 and a large proportion of new car production was exported to boost the economy. A new car was actually out of reach for “millions of citizens”. Consequently, second hand pre-war vehicles held their value well into the 1950s.

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Oxford Circus

Sepia postcard image of Oxford Circus, 1920s or 30s.

Oxford Circus, London. Junction of Regent Street and Oxford Street. One of the principal shopping centres of the world. Noted for its magnificent Buildings.

[Oxford Street] has seen in our time a marvellous transformation, for those who are not even old remember the day when men smiled at Mr. Selfridge coming from America and setting up his great shop at the wrong end of Oxford Street where nobody came. People come today in their thousands and hundreds of thousands, and all the world knows Selfridge’s, the greatest shop in England that has no need to put its name on it. Its massive row of stone columns stretches for 500 feet along the street. Its windows are one of London’s annual shows at Christmas, and in summer its roof is a daily delight.
‘London’, Arthur Mee, Hodder & Stoughton, 1937.

Postcard image of Oxford Circus from Regent Street c. 1930s.

Approaching Oxford Circus from Regent Street.

Cycling and the YHA

cyclist_woman 1939Before Britain had motorways, traffic congestion or road rage, the humble bicycle must have been a much more enjoyable form of private transport than it is today. These cigarette cards issued by John Player in 1939 recommend combining the healthy, freewheeling lifestyle with membership of the Youth Hostel Association for an idylic, affordable holiday.

This modern girl cyclist is a picture of health and fitness and contrasts favourably with the narrow-waisted, over-clothed female riders of 40 years ago. The cycling girl has been one of the greatest influences in gaining freedom for women to act and travel independently, a right that was denied her grandmother. In the background is Ferniehirst Castle Youth Hostel, near Jedburgh, in Scotland. It is a fine relic of a Border stronghold and a “show” Hostel of Scotland. Ferniehirst Castle is one of the chain of Youth Hostels linking Edinburgh to Newcastle.
Ferniehirst was a Youth Hostel for fifty years but has been privately owned since 1984.

cycling_groupCyclists and walkers of both sexes may join the Youth Hostels Association (England and Wales) for 2/6d [2 shillings and 6 pence] a year under the age of 25, or 5/- for those 25 and over. The same subscriptions apply to the Scottish Y.H.A., but the age limit for 2/6d. is 20. There are nearly 300 hostels in England and Wales and over 50 in Scotland where members can stay for 1/- a night, cooking facilities being provided for those carrying their own food. The wardens of many hostels also supply cooked meals, average prices being 1/- per meal. We show Hartington Hall Hostel, Dovedale, in the Peak District.

cycling_family tandemThousands of cycling mothers and fathers became acquainted and enjoyed their courtship on “a bicycle made for two.” And they do not forego the pleasures of cycling after marriage. When the little one comes along, the happy couple wait only the passing of the baby-in-arms period before the addition of a side-car to the tandem makes possible healthy and enjoyable week-ending and holiday touring for the family trio. Many tandem side-car clubs have been formed and family rallies are held. Houghton Mill Youth Hostel in Huntingdonshire forms the background to this cycling scene (now in the care of the National Trust).

cycling_borderMore and more cyclists are touring abroad each year. A cycling holiday in a foreign land amidst strange scenes, peoples and customs, is a fascinating experience and costs little more than a tour at home; in some countries, indeed, the rate of exchange is favourable. In 1938 the Cyclists’ Touring Club supplied 1,139,000 miles of routes to members touring abroad and issued 5,686 Triptyques, or customs tickets, to facilitate the passage of bicycles from one country to another without customs deposit. The picture shows a frontier post between Yugoslavia and Germany.
Later in the same year these cards were published, the world went to war. Invading German troops crossed this border in April 1941.

Fighter Ace

Closeup of red poppies on a war memorial wreath.Tomorrow will be the 11th day of the 11th month and, at the 11th hour, Armistice Day will be commemorated in many countries around the world. Begun as a way to mark the end of the Great War and remember all those who didn’t come home, it now includes all who have died in subsequent wars. It is sometimes referred to as Remembrance Day, possibly because of the lines repeated at every war memorial service “…at the going down of the sun, and in the morning, we will remember them.” So here is one story to remember on Armistice Day.

In June 1940, with the advancing German army just days away from Paris, R.A.F. pilot Paul Richey decided to take a last look at the city.

“Paris as a whole retained its irresponsible gaiety – though one felt it was even rather too irresponsible. The couples still sipped their champagne and sang the choruses of romantic songs in the boulevard cafes. Albert still bowed one in with a portly gesture and a welcoming smile at Maxim’s. The Ritz Bar was still in full swing before lunch and again before dinner. The only thing changed was the almost total abscence of soldiers.

It was as I walked down the Champs Elysees towards the Concorde one afternoon that I came upon Cobber, of 73 Squadron, sitting at a pavement table with the 73 Squadron Doctor and a well-known journalist. Over a drink Cobber told me that the rest of the original 73 had gone back to England, and that they had been re-formed, like us. He had stayed behind to help get things going, but was off in a couple of days’ time. He was on a few hours’ leave now. He said they’d had some losses – about five killed, I think – and in answer to my question told me his own personal score of Huns was 17. I noticed, but without surprise in the circumstances, that he seemed nervous and pre-occupied, and kept breaking matches savagely in one hand while he glowered into the middle distance. Like the rest of us, he’d had enough for a bit.

HurricaneThe following day [7th] a Hurricane roared down and beat up 73’s aerodrome south-west of Paris. To finish up with it did a couple of flick-rolls in succession at 200 feet, and foolishly attempted a third with insufficient speed. Naturally it spun off. It straightened out promptly enough, but of course had no height and went in. The rescue squad was shocked to find an identity disc marked with Cobber’s name on the body. So died Cobber.”
‘Fighter Pilot’, 1941.

Cobber KainB

© IWM (C 1148)

Flying Officer Edgar “Cobber” Kain, DFC, from Hastings, New Zealand, was recognised as the R.A.F.’s first fighter ace of World War Two. He was 21 years old when he died on 7th June. He had become engaged to the English actress Joyce Phillips in April. The wedding was planned for July.

Parachute training

parachuteParachutes are to the airman what lifeboats are to the sailor; the service pilot of to-day has one for use in emergency. More than 100 lives have been saved since they were introduced into the R.A.F. ten years ago. Training in their use is given to all pilots in the Service, and a mass descent demonstration has been a feature of the annual display at Hendon for several years past. We show a cheerful parachutist on the wing of an aeroplane, waiting to pull the ripcord which will release his parachute and draw him backwards into space.
Cigarette card, Ardath Tobacco Co., 1936.

If this caption is accurate, parachutes were first issued to R.A.F. pilots in 1926, so they took their own sweet time in handing out the “lifeboats”. You can read more about the Service’s shameful attitude to parachutes here.

Pulling the ripcord before jumping sounds like a good way to get the canopy wrapped around the aircraft’s tail, but we have to assume they knew what they were doing. Don’t we?

You can see a British Pathé newsreel of the 1937 Hendon air display on Youtube.

Having a ball

I stumbled on this peculiar photograph while browsing the Te Papa image collection recently. Thankfully it comes with a helpful explanation.

Poster ball

The postcard depicts a woman in a ‘poster costume’ advertising Hunky Dory boot polish and Hoxo Pad Rubber Heels for ‘no more sore feet’. While she wears a lady’s shoe atop her head, her feet are clad in roller skates. During the early part of the century, skating rinks frequently hosted fancy dress events, including poster competitions. In 1906 Wellington’s Elite Skating Rink, offered prizes of ball-bearing skates for the best fancy dress costume, the best poster costume and the most graceful skater.

Fancy dress events were a popular form of fundraising in the early part of the 20th century. Poster Balls and competitions were introduced to New Zealand from Australia in late 1900. While one reporter described it as a new ‘species of fancy dress’, another called it ‘a new phase of advertising’. It was a novel combination of both. As the name ‘Poster Ball’ infers, ball-goers were required to wear costumes that represented ‘poster advertisements of well-known goods, or the goods themselves’. For the privilege of advertising their wares, companies paid an entry fee and provided printed material for the models’ costume.

Hailed as a ‘decided improvement on the ordinary fancy ball’, Poster Balls remained a popular entertainment throughout the first half of the 20th century both as fund-raisers and general entertainment. They were organised by a wide array of groups, from patriotic and benevolent societies to sports clubs.

Advertisers are smarter in the 21st century. Now we buy their branded clothing (because it’s cool) and they don’t give us a cent.

Kaiser Bill

This cartoon from 1902 shows that German Emperor Wilhelm II was seen as a subject for ridicule in Britain well before the Great War, when ridicule turned to hatred.

Kaiser cartoon

With his love of military uniforms – he was rumoured to own 600, some of which he designed himself – his arrogant attitude, and that absurd upturned moustache which he sometimes waxed into spikes, perhaps he was an easy target. The image comes from a little-known collection of twenty satirical cartoons called ‘The Coronation Nonsense Book’ by “Caroline Lewis” and illustrated by “S. R.” 1902 was the coronation year of Edward VII who was Kaiser Wilhelm’s uncle. The two detested each other.

The top caption alleges the Kaiser “has never been crowned” and suggests “For months past the fullest details as to arrangements and procedure have been telegraphed to his Majesty.” The main caption (for those with small screens) says – There was a Teutonic Tom-Tit, who said “I must certainly fit To myself all this Pomp.” But they cried “It will swamp Your Exchequer!” He said “Not a bit!”

If your wildlife knowledge is a little rusty, a Tom-tit is an old 17th century name for the Bluetit, a small but colourful bird found all over Europe. In a few lines the writer has skewered the man’s vanity and suggested that, although the British Empire can afford a lavish ceremony, Germany could not.

“Caroline Lewis” was Harold Begbie (1871-1929) and “S.R.” was fellow journalist J. Stafford Ransome (1860-1931). They are better remembered for their satirical novel ‘Clara in Blunderland’ published earlier in the same year.

If you believe that history repeats, you might be interested in this comparison of Kaiser Bill with a modern head of state.