These cards were issued in 1916 by a British cigarette company so we can safely assume there was an element of morale-boosting propaganda involved.
The Rulers and Princes of India have vied with each other in showing their patriotism and devotion to the British Empire, freely offering their services and lavishly contributing to the expenses of the great war. The Maharajah of Scindia presented to H.M. King George V., 41 Siddeley-Deasy ambulance cars, 5 motor cars for officers, and 10 motor cycles – a timely and munificent gift. Men, money, and material have been generously offered by the Indian Princes, and freely accepted by our Government.
This Motor Raft, or Flying Bridge, is used for conveying motor cars, &c., across a river. The raft, on which the car is securely fixed, is attached to a long buoyed cable, longer than the width of the stream, and fastened to a rock or tree further up the river. A lighter rope is tied to the cable, close to the raft, and taken over to the opposite bank; the raft is pulled across and unloaded. The rope is then played out, the force of the stream swinging the raft back to its starting place ready for another load.
Numbers of these splendidly equipped Motor Ambulances accompanied our brave New Zealand forces to the Eastern theatre of the war. The strongly built cars were eminently suitable for the very rough roads on the Eastern front. The chassis is a 20 h.p. extra strong Colonial Napier. The men were all thoroughly trained, and rendered splendid service during the historic Gallipoli operations, when our Colonial troops earned undying fame through their almost superhuman bravery.
The Red Cross organisation of the French Army has been carried to a high state of perfection. Motor vehicles of all descriptions are adapted and used in different districts. In the mountainous Vosges, where in many places the roads are so narrow and steep that ordinary Red Cross Ambulances cannot be used, these small sidecars have proved most useful for quickly transporting the wounded from the field of battle to the hospitals, where everything is done to alleviate their pain and suffering.
These cars have been painted to represent the surrounding scenery, and to harmonise with the country in which they work. In the Vosges, where they are doing excellent service, the French first used the ordinary ambulances with the Red Cross painted on each side, but owing to the frequency in which they were shelled by the enemy – regardless of the Geneva Convention – protective colouration had to be adopted, as the cars have frequently to work within range of the enemy’s guns.
While on the subject of non-combatants in WWI, I can recommend this post from Heritage Calling about the almost forgotten men of the various Labour Corps recruited by the British army from all over the world.