These advertising cards date from the 1880s.
COLLARS, CUFFS AND SHIRT BOSOMS
The following will commend the use of these goods to all who study convenience, neatness and economy. The interior is fine linen – The exterior is Celluloid – the union of which combines the strength of Linen with the Waterproof qualities of Celluloid. The trouble and expense of washing is saved.
When soiled simply rub with soap and water (hot or cold) used freely with a stiff brush. They are persperation proof and are invaluable to travellers, saving all care of laundrying.
In wearing the turn-down Collar, always slip the Necktie under the roll. Do not attempt to straighten the fold.
The goods will give better satisfaction if the Seperable Sleeve Button and Collar Button is used.
Twist a small rubber elastic or chamois washer around the post of Sleeve Button to prevent possible rattling of Button.
To remove Yellow Stains, which may come from long wearing, use Sapolio, Soap or Saleratus water or Celluline, which latter is a new preparation for cleansing Celluloid.
Don’t you love it when advertisers tell you how marvellous the product is and then give “advice” on how to make it better? Neat and convenient (but you should pop a washer on the button unless you want to rattle like a skeleton at Halloween). “Simply rub with soap and water” (but for those not so simple yellow stains use Celluline) – which, by the way, is now a trade name for a cellulite treatment.
Celluloid was originally a trade name, too, for a pioneering product in the plastics industry but it soon became a generic term as new variations came on the market.
The Victorian advertising industry often relied on cute children to sell their wares. This little chap seems quite innocent but why the Oriental look? Believe it or not, this could be an oblique and subtle reference to the number of Chinese laundries this amazing new American invention would drive out of business. Some of these celluloid trade cards were neither oblique nor subtle. A strong anti-Chinese prejudice was common in the late Victorian period, not just in America, but wherever cheap labourers from that country were found. They were believed to be undercutting wages and taking jobs from locals (usually white). Sound familiar? It seems that some aspects of human nature haven’t changed much in 130 years.
Eventually the chemists found something more useful for their invention than uncomfortable clothing when they made it thin enough to be rolled. The movie industry and photographers were forever grateful. Now early examples of Celluloid products are collectors’ items. Just keep them away from naked flame and beware of the dreaded celluloid disease.