Health and Sunny Hours

An advertising card for Ayer's Sarsaparilla from late 19th century.FOR SCROFULA and all scrofulous, mercurial, and blood disorders, the best remedy is AYER’S COMPOUND CONCENTRATED EXTRACT OF SARSAPARILLA – called, for convenience, AYER’S SARSAPARILLA. It is composed of the Sarsaparilla-root of the tropics, Stillingia, Yellow Dock, Mandrake, and other roots held in high repute for their alternative, diuretic, tonic, and curative properties. The active medicinal principles of these roots, extracted by a process peculiarly our own, are chemically united in AYER’S SARSAPARILLA with the Iodide of Potassium and Iron, forming by far the most economical and reliable blood-purifying medicine that can be used.

If there is a lurking taint of Scrofula about you, AYER’S SARSAPARILLA will dislodge it, and expel it from your system. For the cure of the disorders, lassitude and debility peculiar to the Spring, it has proved to be the best remedy ever devised. If your blood is vitiated, cleanse it without delay by the use of AYER’S SARSAPARILLA.
Prepared by
Dr. J. C. Ayer & Co., Lowell, Mass.

There are some pretty outrageous claims being made here. Scrofula is tuberculosis of the lymph nodes in the neck so equating it with blood impurity and suggesting it can be “dislodged” and expelled from the system with, essentially, a detox treatment is clearly ridiculous. Incidentally, the inclusion of Mandrake, a dangerous narcotic, in the ingredients should raise a red flag as well.

So was this a deliberate fraud? It’s hard to tell given the level of medical knowledge in the late 19th century. It certainly isn’t the worst example of overly enthusiastic claims. The patent medicine industry at the time thrived on a gullible public and a big advertising budget. The Ayer company had one of the biggest, and it shows in the printing quality of cards like this one.

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A pimple poem

If you think that title is a misprint – read on.

Advertising card c. 1878 for Dr. J. C. Ayer's Sarsaparilla.

HOW FAIR
“How fair she grows from day to day,”
Her life an ever-smiling May!
And yet not always thus she grew,
Nor health and beauty always knew;
For once her cheeks were covered o’er
With “horrid pimples” by the score,
Which marred her face and made her sad;
And all because her blood was bad.
The means of cure she sought with care,-
At last, of Doctor J. C. Ayer,
Of Lowell, heard, a chemist skilled,
He who from healing roots distilled
An EXTRACT, potent to replace
The bloom of youth upon her face,
And make her blood as pure again
As when a merry child of ten.
“I’ll see!” she said, and off she hied,
A bottle bought, and quickly tried,
SARSAPARILLA was the name
By which this Extract gained its fame.
“Oh happy day,” she cried; for, lo!
The pimples soon began to go;
And now, the fairest of the fair,
She lives to bless the name of AYER!
_______________
AYER’S SARSAPARILLA,
Dr J. C. Ayer & Co., Lowell, Mass., U. S. A.
Price $1. Six bottles, $5. Worth $5 a bottle.

This card and its poetic advertisement on the back dates from around 1890. They don’t make copywriters like that anymore!

I’ll have more from the doctor later in the week.