Health and Sunny Hours

An advertising card for Ayer's Sarsaparilla from late 19th century.FOR SCROFULA and all scrofulous, mercurial, and blood disorders, the best remedy is AYER’S COMPOUND CONCENTRATED EXTRACT OF SARSAPARILLA – called, for convenience, AYER’S SARSAPARILLA. It is composed of the Sarsaparilla-root of the tropics, Stillingia, Yellow Dock, Mandrake, and other roots held in high repute for their alternative, diuretic, tonic, and curative properties. The active medicinal principles of these roots, extracted by a process peculiarly our own, are chemically united in AYER’S SARSAPARILLA with the Iodide of Potassium and Iron, forming by far the most economical and reliable blood-purifying medicine that can be used.

If there is a lurking taint of Scrofula about you, AYER’S SARSAPARILLA will dislodge it, and expel it from your system. For the cure of the disorders, lassitude and debility peculiar to the Spring, it has proved to be the best remedy ever devised. If your blood is vitiated, cleanse it without delay by the use of AYER’S SARSAPARILLA.
Prepared by
Dr. J. C. Ayer & Co., Lowell, Mass.

There are some pretty outrageous claims being made here. Scrofula is tuberculosis of the lymph nodes in the neck so equating it with blood impurity and suggesting it can be “dislodged” and expelled from the system with, essentially, a detox treatment is clearly ridiculous. Incidentally, the inclusion of Mandrake, a dangerous narcotic, in the ingredients should raise a red flag as well.

So was this a deliberate fraud? It’s hard to tell given the level of medical knowledge in the late 19th century. It certainly isn’t the worst example of overly enthusiastic claims. The patent medicine industry at the time thrived on a gullible public and a big advertising budget. The Ayer company had one of the biggest, and it shows in the printing quality of cards like this one.