FOR SCROFULA and all scrofulous, mercurial, and blood disorders, the best remedy is AYER’S COMPOUND CONCENTRATED EXTRACT OF SARSAPARILLA – called, for convenience, AYER’S SARSAPARILLA. It is composed of the Sarsaparilla-root of the tropics, Stillingia, Yellow Dock, Mandrake, and other roots held in high repute for their alternative, diuretic, tonic, and curative properties. The active medicinal principles of these roots, extracted by a process peculiarly our own, are chemically united in AYER’S SARSAPARILLA with the Iodide of Potassium and Iron, forming by far the most economical and reliable blood-purifying medicine that can be used.
If there is a lurking taint of Scrofula about you, AYER’S SARSAPARILLA will dislodge it, and expel it from your system. For the cure of the disorders, lassitude and debility peculiar to the Spring, it has proved to be the best remedy ever devised. If your blood is vitiated, cleanse it without delay by the use of AYER’S SARSAPARILLA.
Dr. J. C. Ayer & Co., Lowell, Mass.
There are some pretty outrageous claims being made here. Scrofula is tuberculosis of the lymph nodes in the neck so equating it with blood impurity and suggesting it can be “dislodged” and expelled from the system with, essentially, a detox treatment is clearly ridiculous. Incidentally, the inclusion of Mandrake, a dangerous narcotic, in the ingredients should raise a red flag as well.
So was this a deliberate fraud? It’s hard to tell given the level of medical knowledge in the late 19th century. It certainly isn’t the worst example of overly enthusiastic claims. The patent medicine industry at the time thrived on a gullible public and a big advertising budget. The Ayer company had one of the biggest, and it shows in the printing quality of cards like this one.
I quoted some interesting text from an old school geography book called ‘The World’ in an earlier post, but one of the things that prompted me to buy it – for loose change at a second-hand stall – was the graphic art at the head of each continent’s section. Published around 1913 or 1914 by McDougall’s Educational Company Limited, the illustrations suggest the influence of Art Nouveau, a movement that was going out of style by that time. Unfortunately the artist’s identity is confined to the initials A.D. in the corner of each drawing.
The Eastern Continent
The Dark Continent
The New World
(Yes, it seems school text books still called Africa “The Dark Continent” in 1914!)
If you drive far enough on New Zealand’s country roads you’ll stumble on a sight similar to this. You might assume it’s a sad reminder of rural depression, economic failure and abandonment. Somebody gave up and walked off the land. That scenario, while not impossible, is very unlikely.
Look around and you’ll notice the old house is sitting in a quiet corner of a working farm. It’s a sign of progress and changes in agricultural practice. Perhaps farm amalgamation or the introduction of modern machinery made the farm worker redundant. He would have moved on to another farm or a nearby town for work. If the cottage is old enough, and this one might be, it was the first house on the farm, with fruit trees planted in the front garden (this one is a pear), while the land was being “broken in”. As the years passed the owner moved up to a bigger and better home for his growing family. But if it has a roof, it has a purpose, so this old house has followed a familiar life cycle of home, storage shed, hay barn, and animal shelter before settling down as a picturesque ruin. The history of rural life in four walls.