Forties Fashion

During the Second World War clothes, along with almost everything else, were rationed. The adult allowance in Britain was fixed at 36 coupons a year when this advertisement appeared in 1943. It was reduced to 24 by the end of the war.

Advertisement from the Sphere magazine, 1943.

Shoppers were urged to buy the best quality they could afford because the clothes would in theory last longer, give better value for money and save coupons. This “practical” coat eliminated half the annual ration in one sale. The shoes would suck up another seven. If you exhausted your allotment before the end of the year, second-hand clothes were coupon free. So were fur coats for some very strange reason.

The price of £13. 17 shillings might seem like a bargain now but that is the equivalent of £584 today and amounted to more than two week’s wages for the average worker – although probably not for people who shopped at the upmarket Debenham and Freebody .

If you think the fashion-conscious had it tough in 1943, have a look at this page about the weekly food ration. Could you get by on that?

Ration coupons were slowly removed after the war as the British economy recovered but the country didn’t see the last of them until 1954.

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The Battle of Denmark Strait

Denmark Strait, North Atlantic, 24 May 1941.

Hood

H.M.S. Hood

In [H.M.S.] Prince of Wales, Bismarck and Prinz Eugen only a handful of men saw Hood’s end with their own eyes: the vast majority were below decks and to them the incredible news came on inter-com and by telephone, second hand. Some simply did not believe it. Prinz Eugen’s executive officer, Commander Stoos, on duty in the lower command post, hearing his captain’s voice announcing the news, said quietly, ‘Some poor fellow up there has gone off his head.’ In Bismarck’s after transmitting station Leading Seaman Eich heard Commander Schneider’s joyous shout, ‘She’s blowing up,’ and would remember the long drawn out ‘uuup’ for the rest of his life. In the after director tower Mullenheim-Rechberg heard it too, and despite orders to stick to the two [British] cruisers, couldn’t resist swinging round to see for himself. The smoke was clearing to show Hood with a broken back, in two pieces, bow and stern pointing towards the sky. As he watched, he saw the two forward turrets of Hood suddenly spit out a final salvo: it was an accident, the circuits must have been closed at the moment she was struck, but to her enemies it seemed like a last defiant and courageous gesture.

Now Prince of Wales, turning to port to obey Holland’s orders, had to go hard a-starboard to avoid the wreckage ahead, and Jasper*, through Prinz Eugen’s main rangefinder, saw on the far side of Prince of Wales a weird thing – the whole forward section of Hood, rearing up from the water like the spire of a cathedral, towering above the upper deck of Prince of Wales, as she steamed by. Inside this foresection were several hundred men, trapped topsy-turvey in the darkness of shell-room and magazine. Then Prince of Wales passed, both parts of Hood slid quickly beneath the waves, taking with them more than 1,400 men, leaving only a wreath of smoke on the surface. ‘Poor devils, poor devils!’ said Jasper aloud, echoing the thoughts of those around him; for as sailors they had just proved what sailors do not care to prove, that no ship, not even Hood, is unsinkable, and that went for Bismarck and Prinz Eugen too.
‘Pursuit, the chase and sinking of the Bismarck’, Ludovic Kennedy. Wm. Collins Sons & Co Ltd, 1974.

*Lieut-Commander Paulus Jasper, First Artillery Officer, Prinz Eugen

An aerial drag race

India 1944. New Zealand fighter pilot Vic ‘Ketchil’ Bargh is rested from the fight in Burma and sent on an air gunnery course for Allied pilots.

We went down to Amarda Road (south-west of Calcutta) where we were supposed to be taught air firing and that type of thing. When we were down at this place the Americans came along with a B-25. We were all sitting at a table and the two jokers from the B-25, they said “We’ve got the fastest aeroplane here”, in a loud voice. Nobody said anything. There was a Mosquito there; there was quite a few different varieties of aeroplanes. So the jokers with the Mosquito said they would tail the Americans.

A de Havilland Mosquito takes off at Wings Over Wairarapa 2013, New Zealand.

They went up and got alongside the American, eased him along until he was going flat tack, which was not very fast really. When they reckoned he was flat-out the Mosquito feathered one propeller altogether and poured the coal on the other one and went away on one engine. I don’t know what that Yank thought but they left him behind on one engine.

mosquito-pass

Text transcribed from an interview and printed in Ketchil. A New Zealand pilot’s war in Asia and the Pacific. Neil Francis. Wairarapa Archive, 2005.

Photographs taken at Wings Over Wairarapa airshow 2013.