Before Britain had motorways, traffic congestion or road rage, the humble bicycle must have been a much more enjoyable form of private transport than it is today. These cigarette cards issued by John Player in 1939 recommend combining the healthy, freewheeling lifestyle with membership of the Youth Hostel Association for an idylic, affordable holiday.
This modern girl cyclist is a picture of health and fitness and contrasts favourably with the narrow-waisted, over-clothed female riders of 40 years ago. The cycling girl has been one of the greatest influences in gaining freedom for women to act and travel independently, a right that was denied her grandmother. In the background is Ferniehirst Castle Youth Hostel, near Jedburgh, in Scotland. It is a fine relic of a Border stronghold and a “show” Hostel of Scotland. Ferniehirst Castle is one of the chain of Youth Hostels linking Edinburgh to Newcastle.
Ferniehirst was a Youth Hostel for fifty years but has been privately owned since 1984.
Cyclists and walkers of both sexes may join the Youth Hostels Association (England and Wales) for 2/6d [2 shillings and 6 pence] a year under the age of 25, or 5/- for those 25 and over. The same subscriptions apply to the Scottish Y.H.A., but the age limit for 2/6d. is 20. There are nearly 300 hostels in England and Wales and over 50 in Scotland where members can stay for 1/- a night, cooking facilities being provided for those carrying their own food. The wardens of many hostels also supply cooked meals, average prices being 1/- per meal. We show Hartington Hall Hostel, Dovedale, in the Peak District.
Thousands of cycling mothers and fathers became acquainted and enjoyed their courtship on “a bicycle made for two.” And they do not forego the pleasures of cycling after marriage. When the little one comes along, the happy couple wait only the passing of the baby-in-arms period before the addition of a side-car to the tandem makes possible healthy and enjoyable week-ending and holiday touring for the family trio. Many tandem side-car clubs have been formed and family rallies are held. Houghton Mill Youth Hostel in Huntingdonshire forms the background to this cycling scene (now in the care of the National Trust).
More and more cyclists are touring abroad each year. A cycling holiday in a foreign land amidst strange scenes, peoples and customs, is a fascinating experience and costs little more than a tour at home; in some countries, indeed, the rate of exchange is favourable. In 1938 the Cyclists’ Touring Club supplied 1,139,000 miles of routes to members touring abroad and issued 5,686 Triptyques, or customs tickets, to facilitate the passage of bicycles from one country to another without customs deposit. The picture shows a frontier post between Yugoslavia and Germany.
Later in the same year these cards were published, the world went to war. Invading German troops crossed this border in April 1941.